This interactive workshop exposes CEO's from Indian software companies to the intricacies of selling their products and services in the German market. Key issues addressed are:

1. Are you ready for cracking into the German software market?
2. Differences between Germany and "traditional" offshore markets such as USA, UK and Asia-Pac
3. How to present your company in Germany?
4. Designing your market communication (Marcom) - Are you saying the right things?
5. Developing a sales strategy - Are you doing the right things?
   
   1. Identifying target-groups for your services
   2. Pacing your expectations
   3. Partner or compete with incumbent software providers?
6. Organizing effective sales campaigns - Strategy, Tactics & Methods

Tip

This workshop is complimentary to the "Doing Business in Germany" between 15.00 - 16.00.  C-Level executives of Indian companies who are responsible for managing sales, marketing and business development in the European market will benefit most by attending both workshops.

Proceed to Registration (please include Workshop Package)

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