Germany leads the world in niche technologies in many industries. This has lead to leadership of German companies in technical software fields such as embedded systems, avionics, machinery and automotive. This workshop helps CEO's of German software companies understand the Indian domestic software market and offers options for market entry. Key issues covered are

1. Why is India an important market?
2. Which sectors offer export opportunities to German software companies?
3. Strategies for market penetration
   1. Go it alone?
   2. Do it with partners?
4. Developing a channel strategy for India.
5. Trade-fairs participation in India - maximizing ROI
6. Leveraging the Internet for growing in India

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