The German IT Round-Table, 2009 offers multiple work-shops where you can bring yourselves and your company up to speed with important information on cooperating on software projects between Germany and India, under supervision of experts.

Doing Business in Germany

Doing business in a foreign market is less than straight-forward.  This workshop helps you develop an optimal plan to enter the German market and establish your presence here.  Key topics covered in this workshop are:

1. Different modes of doing business in Germany
   1. As a foreign player
   2. As a foreign player incorporated in Germany
   3. As a foreign player with subsidiary in Germany
2. Incorporating in Germany
3. German corporate taxation system - benefits, pitfalls, optimizations
4. Foreign Workers in Germany
   1. Pre-conditions for foreign workers in Germany
   2. Considerations for the CEO (Geschäftsführer)
   3. Application processes
5. Brief exposure to Employment Laws in Germany

Technical Software (Made in Germany) Exports to India

Germany leads the world in niche technologies in many industries.  This has lead to leadership of German companies in technical software fields such as embedded systems, avionics, machinery and automotive.  This workshop helps CEO's of German software companies understand the Indian domestic software market and offers options for market entry.  Key issues covered are

1. Why is India an important market?
2. Which sectors offer export opportunities to German software companies?
3. Strategies for market penetration
   1. Go it alone?
   2. Do it with partners?
4. Developing a channel strategy for India.
5. Trade-fairs participation in India - maximizing ROI
6. Leveraging the Internet for growing in India

Resourcing - The Indian Knowledge Worker in Germany

The Indian Knowledge Worker has proved his value around the globe.  The full impact of this knowledge worker in the German software market is yet to be however felt, where notorious man-power shortages plague the IT labor market.  This workshop helps both German and India CEO's understand how the Indian Knowledge Worker can be leveraged to boost the German IT market's global performance.

1. How can the Indian Knowledge Worker play a role in Germany?
2. Legal framework in Germany for knowledge resources from overseas
3. Application process(es) for overseas knowledge workers in Germany
4. Best practices

Selling to the German CEO

This interactive workshop exposes CEO's from Indian software companies to the intricacies of selling their products and services in the German market.  Key issues addressed are:

1. Are you ready for cracking into the German software market?
2. Differences between Germany and "traditional" offshore markets such as USA, UK and Asia-Pac
3. How to present your company in Germany?
4. Designing your market communication (Marcom) - Are you saying the right things?
5. Developing a sales strategy - Are you doing the right things?
   
   1. Identifying target-groups for your services
   2. Pacing your expectations
   3. Partner or compete with incumbent software providers?